White Paper Compares Custom Modular to Traditional Custom Exhibits
Researched and written by Tradeshow Week, this 20-page study is based on a survey of over 170 leading corporate exhibitors and event marketers. The report shows that many exhibitors are switching to lighter weight custom modular exhibits because they help lower operating costs and provide greater flexibility.
The white paper provides strong evidence that there is a continuing shift towards custom modular exhibits, because custom modular exhibits help lower operating costs and provide greater flexibility.
Here are some of the key findings:
Exhibitors who use hybrid custom modular exhibits say their top three reasons for using them are:
1. Reconfigurable, flexible 39%
2. Price and budget requirements 30%
3. Lightweight 22%
In a comparison of the shipping weights of used traditional custom and custom modular exhibits shown for sale on two websites, the traditional custom exhibits weighed 154% more.
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