November 21st, 2011
As we wrap up the 4th quarter of business in 2011, it's time to start planning for next year. Recently, I spoke with Mike Thimmesch, Director of Lead Generation and Industry Relations at Skyline Exhibits, about 3 ways trade show exhibitors can ensure success in 2012.
October 2nd, 2011
Do you believe your company can get more bang for its trade show marketing dollars if you employed a different strategy? If so, the next step is to convince your boss that you need a new approach. But be warned; no one is going to be at all interested in ...
September 11th, 2011
A trade show takes a significant amount of a company’s marketing budget so it’s important to make the most of the opportunity. The payoff can be higher and quicker than many other marketing channels. Winning at trade shows depends greatly upon the work done in advance.
Investigate the Show. When you ...
September 4th, 2011
Too many companies are under the impression that flashy trade show booths sell product. While this can be true depending on the industry you're in, it's usually a better idea to keep it simple. Keeping your trade show exhibits' designs simple can actually help highlight your product, your service and ...
September 4th, 2011
Technology is everywhere. Even traditional billboards are now digitized, which means they can hold more than one message. This technology boom means that visitors to your company's trade show displays will expect more when they view your booth. Using technology to enhance your trade show exhibits can mean a better ...
September 4th, 2011
Whenever you make a substantial business investment, you want to know you're getting a deal with the highest possible ROI. Buying a trade show display is no exception. You'll want to ensure that you get a quality unit.
Hallmarks Of A Good Trade Show Exhibit
The key to getting a great deal ...
September 3rd, 2011
At first glance, social media might seem fairly incompatible with trade show displays. After all, connecting with your visitors through Facebook, Twitter, or LinkedIn requires an internet connection, and WiFi isn't usually available at the exhibit. Computers or laptops are generally in short supply, and face-to-face interaction is emphasized. Despite ...
September 3rd, 2011
As a convention marketing professional, you know how difficult it is to pinpoint the exact trade show ROI for any given event. As a marketing administrator or business owner, you know how hard you push for demonstrable trade show results. Although the results are often visible, they are hard to ...
September 3rd, 2011
Many companies have been turning away from trade shows during the recession because they feel that they can no longer get the results that they used to. However, this does not have to be the case. It is still possible to get good trade show results and a satisfactory ROI. ...
September 1st, 2011
The 10'x10' booth space is the most common size in the United States (source: my unscientific survey of recent show floor plans). Starting small might be a good idea because of limited marketing budgets or based on the number of attendees at a trade show. Once you've gotten your feet ...
For Email Marketing you can trust
