September 4th, 2011
Technology is everywhere. Even traditional billboards are now digitized, which means they can hold more than one message. This technology boom means that visitors to your company's trade show displays will expect more when they view your booth. Using technology to enhance your trade show exhibits can mean a better ...
September 4th, 2011
Whenever you make a substantial business investment, you want to know you're getting a deal with the highest possible ROI. Buying a trade show display is no exception. You'll want to ensure that you get a quality unit.
Hallmarks Of A Good Trade Show Exhibit
The key to getting a great deal ...
September 3rd, 2011
At first glance, social media might seem fairly incompatible with trade show displays. After all, connecting with your visitors through Facebook, Twitter, or LinkedIn requires an internet connection, and WiFi isn't usually available at the exhibit. Computers or laptops are generally in short supply, and face-to-face interaction is emphasized. Despite ...
September 3rd, 2011
As a convention marketing professional, you know how difficult it is to pinpoint the exact trade show ROI for any given event. As a marketing administrator or business owner, you know how hard you push for demonstrable trade show results. Although the results are often visible, they are hard to ...
September 3rd, 2011
Many companies have been turning away from trade shows during the recession because they feel that they can no longer get the results that they used to. However, this does not have to be the case. It is still possible to get good trade show results and a satisfactory ROI. ...
September 1st, 2011
The 10'x10' booth space is the most common size in the United States (source: my unscientific survey of recent show floor plans). Starting small might be a good idea because of limited marketing budgets or based on the number of attendees at a trade show. Once you've gotten your feet ...
August 31st, 2011
Do you want attendees to remember your exhibit long after the event is over? If so, key into something educators have discovered; the more senses you engage in your booth experience the more people will remember your message. People are classified as visual, audio or kinesthetic learners and all three ...
August 28th, 2011
If you are new to the trade show scene you may be experiencing some sticker shock, but the good news is that you don’t really need to break the bank in order to grow your business through successful trade show presentations. Here are seven tips to help you get ...
August 28th, 2011
Success at a trade show requires finding a way to capture the attention of the largest number of attendees, and nothing can catch the eye like light, sound and motion. If you want to make the most of your trade show opportunity you need to tap into the technology ...
July 19th, 2011
Today's Trade Show Tip is brought to you by St. Louis Trade Show Displays from TradeShowResults.net.
Recently, I attended 2 conferences and heard 2 important points that every marketer should be aware of: 1.) The next 18-24 months will define our success over the next 5 years; 2.) The next 5 ...
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